American Idol Performance Night Recap – April 10, 2013 (@AmericanIdol)
On tonight’s episode of American Idol, the Top 6 – Lazaro Arbos, Janelle Arthur, Candice Glover, Kree Harrison, Amber Holcomb and Angie Miller – returned to the stage to perform for America’s votes. Each finalist performed two songs, including “A Song I Wish I Had Written.”
On the next live results show airing tomorrow, April 11 (8:00-9:00 PM ET live/PT tape-delayed), tune in to find out which of your favorite finalists will be sent home. Plus, multi-platinum-selling artist, and the very first AMERICAN IDOL ever, Kelly Clarkson, will perform her new single, “People Like Us.” Season 10 winner and platinum-selling artist Scotty McCreery also will perform. Last but not least, FOX will present an on-screen double-box live camera feed of the show during a commercial break featuring official sponsors Ford, Coca-Cola and AT&T, a television first for entertainment programming.
When AMERICAN IDOL cuts to commercial break later in the show, the behind-the-scenes excitement will continue LIVE during the ad break, giving viewers an exclusive peek from backstage, the IDOL stage and the audience. The LIVE show content will appear on-screen simultaneously alongside each official sponsor’s commercial airing during the results show. Also, the official series sponsors will gain added exposure with on-screen graphics and wraps in these double-boxed commercial pods.
The “double box” keeps viewers connected to the storytelling of the program by giving the feeling of being at a live show, in turn keeping them attentive throughout the commercial pod and continually engaged with the larger window that features the advertising message. Combined with the branding of the on-screen wrap, ad engagement is heightened over full-screen format, a significant benefit to key sponsors.
Photos and videos from tonight’s live show are below. Who do YOU think will be sent home tomorrow?